Beyond Welcome

Email Marketing Agency for eCommerce Brands

Comprehensive email & SMS marketing tailored to CPG brands — from beauty and sports nutrition to fashion, health supplements, and more.

BoltNorden BeautyAbioniPharmaZenCleanzSt. BernardMacta Beauty

Who we work with

Verticals we know inside out

Real client experience in every category we serve.

Beauty

Norden Beauty · Macta Beauty

Pet & Sports Nutrition

Bully Max

Fashion & Apparel

Saint Bernard

Health & Supplements

ZenCleanz

What We Do

Strategy, execution, and growth — under one roof

Email Marketing Strategy Review

  • Account setup and integration analysis (Shopify, WooCommerce)
  • KPI definition and benchmark setting
  • Deliverability and customer tracking audit
  • 12-month strategy and campaign plan

Revenue-Generating Campaigns & Flows

  • Audience segmentation
  • Abandoned cart, welcome, and post-purchase flows
  • Upsell, cross-sell, and activation sequences
  • Seasonal campaigns — BFCM, summer sale, back to school

Opt-In Performance Improvement

  • Sign-up form and popup optimization
  • Offer testing and list growth strategy
  • List hygiene that protects deliverability

Well-structured always-on flows plus seasonal campaigns typically drive 30–50% of attributed revenue for our clients.

How we transform your marketing

Our proven process takes you from insight to implementation seamlessly.

  1. 01

    Free discovery call

    We start with a conversation about your brand, your goals, and where email and SMS currently sit in your revenue mix. No pitch decks — just an honest look at whether we're a fit.

  2. 02

    Finding low-hanging fruits

    We audit your Klaviyo account to find the fastest wins: broken flows, missed segments, deliverability issues, and revenue that's being left on the table right now.

  3. 03

    Creating an email & SMS growth strategy

    Based on the audit, we build a prioritized roadmap — which flows to rebuild, which campaigns to run, and how to measure incremental revenue conservatively.

  4. 04

    Setting up marketing automations

    We build and rebuild the flows that matter: welcome, abandoned cart, post-purchase, win-back, and the brand-specific sequences your customer journey needs.

  5. 05

    Keep improving marketing effectiveness

    Retention is never done. We keep iterating with A/B tests, monitoring CTRs and 45+ other email improvement metrics, and reporting what actually moved revenue.

What our clients say

Beyond Welcome has been a fantastic addition to our team. Punctuality and reliability are second to none, and their ability to tackle technical challenges is impressive. They always maintain a strategic perspective, ensuring our email marketing aligns with our overall goals. We are very happy with their work and highly recommend Beyond Welcome.
Maris Laatre

Maris Laatre

CMO, Bully Max

Beyond Welcome has proven to be a reliable partner for Macta Beauty. In a short period, they have demonstrated a deep understanding of their field, helping us improve our email marketing strategy and bringing the ideas to life. They are easy to work with and manage everything smoothly, even when we throw unexpected tasks their way with tight deadlines.
Martin Koiksoon

Martin Koiksoon

Marketing Specialist, Macta Beauty

Klaviyo Partner badge

Official Partner

We are proudly a Klaviyo partner

We’re the only recognized Klaviyo Gold Partner and Advisor in Estonia — working on the platform trusted by over 146,000 brands worldwide.

Georg Svidlov, founder of Beyond Welcome

Work directly with the founder

Hi, I’m Georg

No account managers, no junior teams. Just experienced, strategic guidance from day one.

I’ve spent 10+ years working with eCommerce brands on lifecycle marketing, CRM, and marketing automation — from high-growth startups like Bolt to established DTC brands. I personally oversee every client account, so the strategy you’re sold is the strategy you get.

Ready to grow your eCommerce revenue?

Prefer no calls? Email georg@beyondwelcome.com with your store URL and we’ll reply with next steps — no calls, no nonsense.