Bully Max: 185% Revenue Growth with BFCM Campaign Strategy
Two-month BFCM sprint. Email + SMS combined.
- Client
- Bully Max
- Services
- BFCM Campaign
- Duration
- 2 Months
- Goal
- Campaign Revenue
Results
+185%
Revenue vs Previous BFCM
Record-breaking campaign
3 Phases
Campaign Structure
Early access → Main → Cyber week
Email + SMS
Channel Mix
SMS layered for flash deals
Splitting BFCM into three phases (early access, main event, extended cyber week) gave each phase its own message, segment and trigger. Revenue came in 185% above the previous BFCM.
01 · The Challenge
BFCM is the highest-stakes revenue window of the year for a DTC nutrition brand, and the noisiest. A single blast-everything approach had underperformed in previous years, exhausting the list before Cyber Monday.
We had to capture demand across the full BFCM window without wearing the list out in the first 48 hours.
02 · Our Approach
We designed a two-month campaign sprint structured in three phases:
- Early Access: exclusive offers for VIP and loyalty segments
- Main BFCM: full-list deployment with urgency messaging
- Extended Cyber Week: last-chance framing for late buyers
- SMS layered on top for time-sensitive flash deals
- Dynamic segmentation by engagement and purchase history