Norden Beauty: 20X ROI from Klaviyo Email Automation
Three months of email automation. Klaviyo flows only.
- Client
- Norden Beauty
- Services
- Email Automation
- Duration
- 3 Months
- Goal
- Revenue from Email
Results
20X
ROI
Return on investment
+48%
Email Revenue
Year-over-year growth
14 Days
Payback
Flow investment paid for itself
The investment in flow infrastructure paid for itself within the first weeks — and continued compounding through abandoned cart recovery and post-purchase nurture.
01 — The Challenge
Norden Beauty is a premium beauty device brand selling infrared sauna blankets and wellness devices. High-consideration products like these need trust-building and education before purchase.
The brand was missing the fundamentals: no lead nurture, no cart recovery, and no repeat-purchase motion — every visitor who didn't buy on the first session was gone.
02 — Our Approach
Over three months we built the full lifecycle flow suite in Klaviyo:
- Welcome series focused on education and trust
- Abandoned cart recovery with social proof
- Post-purchase nurture
- Win-back flows
- VIP segmentation with loyalty messaging
“The initial investments into flows paid for themselves in about 14 days. Great result!”