Norden Beauty: 20X ROI from Klaviyo Email Automation
Three months of email automation. Klaviyo flows only.
- Client
- Norden Beauty
- Services
- Email Automation
- Duration
- 3 Months
- Goal
- Revenue from Email
Results
20X
ROI
Return on investment
+48%
Email Revenue
Year-over-year growth
14 Days
Payback
Flow investment paid for itself
The flows paid for themselves within the first weeks, and abandoned cart recovery and post-purchase emails kept adding revenue after that.
01 · The Challenge
Norden Beauty is a premium beauty device brand selling infrared sauna blankets and wellness devices. High-consideration products like these need trust-building and education before purchase.
The brand had no lead nurture, no cart recovery and nothing to bring buyers back. Every visitor who didn't buy on the first session was gone.
02 · Our Approach
Over three months we built the full lifecycle flow suite in Klaviyo:
- Welcome series focused on education and trust
- Abandoned cart recovery with social proof
- Post-purchase nurture
- Win-back flows
- VIP segmentation with loyalty messaging
“The initial investments into flows paid for themselves in about 14 days. Great result!”