Saint Bernard: How a Flow Overhaul Drove 7-Figure Email Revenue
All metrics year-over-year. Flows only, campaigns excluded.
- Client
- Saint Bernard
- Services
- Flow Automation
- Duration
- 11 Months
- Goal
- Flow Revenue Growth
Results
+55.6%
Flow Revenue
7-figure total
+33%
Rev / Recipient
More revenue, fewer sends
+37.2%
Conversions
Only 18% more recipients
45%+
Open Rate
Stable (bot activity impact)
+28%
Unique Clicks
Higher engagement
+13.6%
Avg Order Value
Better targeting
Revenue grew 55.6% while recipient volume only grew 18.2%. The gains came from smarter flows and better emails — not just sending more.
01 — The Challenge
Saint Bernard is a premium designer skiwear and sportswear retailer, Texas-based and family-owned since 1978. With 5 store locations and a growing online presence carrying brands like Canada Goose, Patagonia, and Peter Millar, email was a major revenue channel with untapped headroom.
Their existing email automations were outdated, visually inconsistent, and underperforming — leaving significant revenue on the table.
02 — Our Approach
Over an 11-month engagement (May 2025 – March 2026), Beyond Welcome managed all Klaviyo automation flows while Saint Bernard's internal team handled campaigns. The scope covered:
- Complete technical overhaul of existing flows
- New flows and added emails to existing sequences
- Full visual redesign of all templates
- Ongoing optimization
“We've worked with agencies on Klaviyo before, but Beyond Welcome is the first team that really works the way we need. They understand what we want, move quickly on complex projects, and always bring smart recommendations and best practices to the table.”