Email & retention services for Shopify brands
Founder-led lifecycle marketing for DTC brands on Shopify and Klaviyo. We don't just send more email — we build the system that makes customers come back.
How we think
The Retention Stack
Most agencies only touch the Communication layer. We build the full stack.
Measurement
LTV, cohort analysis, retention rate, repeat-purchase frequency
Communication
Flows, campaigns, SMS, post-purchase, win-back, loyalty
Strategy
Segmentation, lifecycle mapping, touchpoint design, timing
Data
Klaviyo profiles, purchase history, browse behavior, RFM scoring
What we do
Three ways we take ownership
Clean-up & Rebuild
This is where most engagements start — fix the foundation before scaling sends.
- Full audit of flows, segmentation, and attribution
- Rebuild of core flows
- Segmentation cleanup and logic restructuring
- Campaign cadence restructuring
- Deliverability and tracking review
Ongoing Retention Management
The ongoing engine: planned, executed, and reported with a conservative, incremental-revenue focus you can defend to finance.
- Campaign planning and execution
- Continuous flow optimization
- A/B testing and performance iteration
- Revenue reporting (conservative, incremental focus)
- Quarterly retention roadmap
Strategic & Technical Projects
The technical work most agencies can't take on.
- Subscription management setup
- ESP migrations (to or within Klaviyo)
- Customer support platform integration
- Loyalty program integration
How engagements work
From audit to retention partnership
Start with an audit
A full Retention Stack analysis of your account — flows, segmentation, deliverability, attribution — with a prioritized roadmap.
We rebuild and run the engine
Core flows rebuilt, campaign cadence restructured, and ongoing management with continuous optimization and honest reporting.
Mature engagements become full retention partnerships
Advanced segmentation and testing programs, quarterly strategy reviews, direct Slack access, and SMS, push, and loyalty layered in.
The proven process behind it
01
Free discovery call
We start with a conversation about your brand, your goals, and where email and SMS currently sit in your revenue mix. No pitch decks — just an honest look at whether we're a fit.
02
Finding low-hanging fruits
We audit your Klaviyo account to find the fastest wins: broken flows, missed segments, deliverability issues, and revenue that's being left on the table right now.
03
Creating an email & SMS growth strategy
Based on the audit, we build a prioritized roadmap — which flows to rebuild, which campaigns to run, and how to measure incremental revenue conservatively.
04
Setting up marketing automations
We build and rebuild the flows that matter: welcome, abandoned cart, post-purchase, win-back, and the brand-specific sequences your customer journey needs.
05
Keep improving marketing effectiveness
Retention is never done. We keep iterating with A/B tests, monitoring CTRs and 45+ other email improvement metrics, and reporting what actually moved revenue.
7-Figure
Email Revenue Generated
1000+
Flows Built & Optimized
10+ Years
Retention Experience
What our clients say
“We've worked with agencies on Klaviyo before, but Beyond Welcome is the first team that really works the way we need. They understand what we want, move quickly on complex projects, and always bring smart recommendations and best practices to the table. Even though we still run parts of Klaviyo ourselves, it's a relief knowing the complicated stuff is handled the right way. They're responsive, independent, and easy to work with, which makes my life a lot easier.”
Charlie Goyer
CEO, St. Bernard
“Beyond Welcome has been a fantastic addition to our team. Punctuality and reliability are second to none, and their ability to tackle technical challenges is impressive. They always maintain a strategic perspective, ensuring our email marketing aligns with our overall goals. We are very happy with their work and highly recommend Beyond Welcome.”
Maris Laatre
CMO, Bully Max
Official Partner
We are proudly a Klaviyo partner
We’re the only recognized Klaviyo Gold Partner and Advisor in Estonia — working on the platform trusted by over 146,000 brands worldwide.
Work directly with the founder
Hi, I’m Georg
No account managers, no junior teams. Just experienced, strategic guidance from day one.
I’ve spent 10+ years working with eCommerce brands on lifecycle marketing, CRM, and marketing automation — from high-growth startups like Bolt to established DTC brands. I personally oversee every client account, so the strategy you’re sold is the strategy you get.
Ready to grow your eCommerce revenue?
Looking for something specific? Klaviyo Agency for eCommerce · Email Automation for Shopify · Email Marketing for eCommerce