Bully Max: Reversing Subscription Decline with Klaviyo
Six months of subscription flow rebuilds. Klaviyo only.
- Client
- Bully Max
- Services
- Subscription Flows
- Duration
- 6 Months
- Goal
- Subscription Revenue
Results
+64%
Subscription Revenue
Year-over-year growth
+42%
Retention Rate
Reduced churn significantly
3.2X
Flow ROI
Return on automation investment
Reversing subscription decline isn't a single-touchpoint problem — it's a lifecycle problem. Rebuilding onboarding, renewal, and cancellation prevention flows simultaneously is what made retention compound.
01 — The Challenge
Bully Max is a performance dog nutrition brand with a large subscription base. Subscription revenue was in decline: subscribers churned after the first deliveries, renewals lapsed silently, and cancellations went unchallenged.
The existing email touchpoints treated subscribers like one-time buyers — no onboarding, no renewal communication, no save motion.
02 — Our Approach
Over six months we rebuilt the entire subscription email lifecycle in Klaviyo:
- Subscription onboarding series with feeding guides and product education
- Pre-renewal reminders
- Cancellation prevention flows
- Win-back sequences
- Cross-sell flows
“Beyond Welcome has been a fantastic addition to our team. Punctuality and reliability are second to none, and their ability to tackle technical challenges is impressive.”