Bully Max: 185% Revenue Growth with BFCM Campaign Strategy
CLIENT
Bully Max
SERVICES
BFCM Campaign
DURATION
2 Months
GOAL
Campaign Revenue
Results
Two-month BFCM sprint. Email + SMS combined.
185%
Revenue vs Previous BFCM
€8,339
Placed Order Revenue
1,326
Deliveries
The structured 3-phase approach (early access → main event → extended cyber week) created compounding urgency. Each phase had its own narrative, segment, and trigger — driving 185% growth over the previous BFCM.
01 — The Challenge
Bully Max, a leading performance nutrition brand for dogs, needed a high-impact Black Friday / Cyber Monday campaign strategy. With their biggest sales event of the year approaching, they required an aggressive yet strategic approach to maximize revenue from both their email list and SMS subscribers.
Previous BFCM campaigns had been ad-hoc and lacked the structured, multi-phase approach needed to build anticipation and drive peak conversion during the event window.
02 — Our Approach
Over a focused 2-month sprint, Beyond Welcome designed and executed a multi-phase BFCM campaign strategy with early access, main event, and extended sale periods. The campaign structure included an Early Access Campaign for VIP and loyalty segments with exclusive offers, a Main BFCM Campaign with full-list deployment and urgency-driven messaging, an Extended Cyber Week with last-chance positioning, SMS integration for time-sensitive flash deals, and dynamic segmentation based on engagement and purchase history.
“Beyond Welcome has been a fantastic addition to our team. Their BFCM strategy was exactly what we needed — structured, aggressive, and delivered results far beyond our expectations.”
