nordenbeauty
Email Automation
3 Months
Revenue from Email
Norden Beauty, a premium beauty device brand specializing in infrared sauna blankets and wellness technology, needed expert email marketing to scale their direct-to-consumer business. As a beauty email marketing agency, we identified key challenges:
Our beauty email marketing strategy focused on establishing trust and education for Norden Beauty's innovative infrared devices:
For the gaps in communications we established the following flows in the first weeks of our work: Welcome Series, Abandoned Checkout, Abandoned Cart, Abandoned Visit, Browse Abandonment flows.
Beauty Device Education Email Sequences
- Welcome series explaining the benefits
- Post-purchase beauty routine optimization guides
- Device care and maintenance automation
- Educational content about at-home beauty treatments
Beauty-Specific Klaviyo Automation Flows
- Abandoned cart recovery for high-value beauty devices
- Cross-selling complementary products
- Seasonal beauty and wellness campaign automation
Beauty Customer Journey Optimization
- Segmentation based on beauty concerns and device interest
- Personalized product recommendations for beauty routines
- Educational email sequences about infrared therapy science
- Community building through beauty transformation stories
After our Klaviyo Email Marketing automation specialists implemented the basic flows, we saw the revenue growing from €20K/month to €200K/month (900% increase).
In just under 12 months, our foundational email automation flows generated over €105K in revenue for Nordenbeauty — from an initial investment of just €5K we provided 20X return within 12 months.
Our approach has shown that even simple automation can deliver massive results if set up properly and that starting early leads to exponential growth in email revenue as your list grows. because end of the day, deliverability and relevance are more important than complexity.
