Our Challenge
Bully Max, a leading performance nutrition brand for dogs, needed a high-impact Black Friday / Cyber Monday campaign strategy. With their biggest sales event of the year approaching, they required an aggressive yet strategic approach to maximize revenue from both their email list and SMS subscribers.
Previous BFCM campaigns had been ad-hoc and lacked the structured, multi-phase approach needed to build anticipation and drive peak conversion during the event window.
Bully Max needed a sustainable but aggressive lead generation and sales strategy for their BFCM campaigns to maximize the biggest revenue opportunity of the year.
Beyond Welcome Solution
Over a focused 2-month sprint, Beyond Welcome designed and executed a multi-phase BFCM campaign strategy with early access, main event, and extended sale periods.
Campaign Structure
- Early Access Campaign — VIP and loyalty segment pre-sale with exclusive offers
- Main BFCM Campaign — Full-list deployment with urgency-driven messaging
- Extended Cyber Week — Final push with last-chance positioning
- SMS integration for time-sensitive flash deals
- Dynamic segmentation based on engagement and purchase history
Results
The structured BFCM campaign delivered record-breaking performance for Bully Max across all channels.
"Beyond Welcome has been a fantastic addition to our team. Their BFCM strategy was exactly what we needed — structured, aggressive, and delivered results far beyond our expectations."
