Our Challenge
Bully Max is a leading performance nutrition brand for dogs, known for their high-protein formulas and supplements. With a strong subscription model and loyal customer base, they needed to reverse a declining subscription trend and build sustainable retention through strategic email automation.
Their existing flows weren't optimized for subscription lifecycle — missing key touchpoints for onboarding, renewal reminders, and win-back campaigns that could keep subscribers engaged long-term.
Bully Max needed a sustainable but aggressive lead generation and sales strategy for their campaigns and flows to reverse the subscription decline trend.
Beyond Welcome Solution
Over 6 months, Beyond Welcome rebuilt the entire subscription email lifecycle in Klaviyo, focusing on retention-first messaging and strategic touchpoints throughout the customer journey.
What We Built
- Subscription onboarding series with feeding guides and product education
- Pre-renewal reminder sequences to reduce churn
- Subscription cancellation prevention flows
- Win-back campaigns for lapsed subscribers
- Cross-sell flows introducing complementary products
Results
The restructured subscription flows delivered significant improvement across all key retention metrics.
"We've worked with agencies on Klaviyo before, but Beyond Welcome actually reversed our subscription decline. The flows they built are driving real, measurable retention."
